Special Section Mailing & Fulfillment -- Creating Mail with Fo

If the client wants to get attention, focus on a few grab words, ideas and color. Given that a recipient spends less than a few seconds deciding to open mail or not, what does the client want them to know?

Look at your own mail—it's the best education. Track what you open and what you don't. Have your staff do the same—it's a great internal focus group.