Special Section Mailing & Fulfillment -- Don't Blame Merlin

By Robert B. Swick

Merlin, the progeny of ABE, has acquired the persona of its predecessor in its formative years. Some would say, particularly those in the original test areas, that the reputation is well earned. And yet, Merlin—or Mail Evaluation Readability and Lookup Instrument—is simply a tool that helps expedite the mail flow by assuring that consistent, readable mail enters into the automated processing system.