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The importance of Merlin comes at a pivotal time. Its full deployment will have direct bearing on improvement of the postal service's delivery efficiency which, in turn, will aid in achieving ad mailer's ultimate goal: day-certain delivery.
The mix of mail has changed and the importance of Standard mail continues to grow. This long-sought achievement will bring untold new successes and increased growth to our direct mail business. Indeed, it's time to embrace change.
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- Robert B. Swick Merlin
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