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Collectively, this becomes a much-needed communications improvement of a complex initiative designed to greatly improve the quality of mail entering in the mail stream.
It's ironic that the underlying purpose of Merlin is often forgotten. Merlin raises the quality standards of an already powerful medium. In so doing it injects greater efficiencies, which help keep USPS costs in check. These same standard improvements prevent corrupt addresses from entering the mail stream, which improves overall delivery and response, the common objective of all mailers.
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- People:
- Robert B. Swick Merlin
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