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Using CASS software can provide the mailing industry with many more benefits than just identifying a ZIP+4. CASS-certified software is really the cornerstone of barcode discounts. The process of ZIP+4 encoding a database can result in reduced costs of printing, processing and postage; increased response rates; and improved deliverability of mailings by identifying addresses in your database that—according to the USPS—are undeliverable as addressed.
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