Special Section Mailing & Fulfillment -- Leveraging Your Maili

I believe that the USPS has the longest leg, software vendors are second and the shortest leg belongs to the mailing industry. That needs to change and it can change.

Historically, those in the mailing industry have seldom experienced the luxury of being able to be proactive in their dealings with the USPS. Unfortunately, the vast majority of industry mailers have traditionally been in a reactive position, paying higher postage rates and meeting new and ever-changing requirements from the USPS.