Special Section Mailing & Fulfillment -- Mailing Increases Printer's Bottom Line

However, careful planning should be utilized before progressing down this path. It has already been shown that moving headfirst into this new venture without diligent attention can lead to a waste of time, money and effort for everyone involved.

Step 1: Develop a Strategic Plan for Mailing.

A common practice in developing a strategic plan is to identify your company's SWOTs: Strengths, Weaknesses, Opportunities and Threats.