Special Section Mailing & Fulfillment -- Mailing Increases Printer's Bottom Line
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Strength: Printers already have the essentials of the basic process in place. Printers commonly take in a customer's information (files, artwork, data, etc.), place that information on paper, package up the printed pieces and then deliver the finished product with supporting documentation (packing slip) to a designated place. To add mailing to this process, the printer simply needs to add addressing to the information they already place on the printed piece, package the pieces according to USPS specs and deliver the finished product to the mail acceptance dock along with supporting documentation (mailing statement).
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