Special Section Mailing & Fulfillment -- Mailing Increases Printer's Bottom Line

Step 3: Develop a Mailpiece Design Process.

The mailpiece design and planning process is a series of decisions that represent a balance between the purpose of the mailing and the potential postage costs.

A client may need a letter-sized mailpiece to successfully convey their message, but would prefer to pay the lower postcard rates. However, you may delight the very same client by pointing out that properly designed letter-size mailpieces can qualify for additional automation discounts.