Special Section Mailing & Fulfillment -- Mailing Increases Printer's Bottom Line

Step 4. Purchase Mailing Software.

(This subject is covered at length in "Leveraging Your Mailing Software.")

Step 5: Acquire Mailroom Equipment.

Capital investment will be required for a few pieces of equipment if you want to put the pieces you print into the mailstream. Addressing, inserting, bundling, strapping, metering—the list of new purchases can get lengthy or you may be able to simply retrofit equipment you already have on your production floor. Caution: carefully research the maintenance/service provided by equipment manufacturers in your area of the country. Talk to other users; better yet, visit other users and ask to see the equipment in action before making a decision to purchase.