Special Section Mailing & Fulfillment -- Outsourcing May Be the Answer

By Steve McNutt

For today's printers, it is fast becoming a question of when, not if, they will provide mailing services to customers.

Diversifying to offer services such as fulfillment and delivery of printed materials is a growing industry trend in a sector progressively challenged to become all things to all customers. The "one-stop shop" for all of a customer's printing and delivery needs is becoming more necessity than value-add in the struggle to remain competitive and broaden profit margins.