Special Section Mailing & Fulfillment -- Outsourcing May Be the Answer

And for customers of the printing business, there is no gray area. The message is in black-and-white: Don't offer these services, and customers will go somewhere that does.

In fact, some within the industry say that commercial printers that don't offer mailing services already are behind their competitors. Why? Considering the commitment of capital, space, time, training and staffing that accompanies such offerings—not to mention the long-term maintenance costs to follow—such a grim view within the industry isn't surprising.