Special Section Mailing & Fulfillment -- Outsourcing May Be the Answer

Sharing the responsibility takes at least part of the process out of the hands of the printer. So, as in any business deal, partners should be chosen carefully. To maximize the benefits of using a mail services provider, be sure to ask a lot of questions before making a selection.

* Experience. Not all mail services providers are created equal. Would you ask your plumber to interpret tax codes or your attorney to fix your car? This same expectation should apply to the specialty of mail services. Just how experienced is the mail services provider's staff? Familiarity with USPS regulations, classifications and operating procedures is vital to realizing maximum cost savings. For printers that have decided to add mailing services in-house, finding an employee with a depth of postal knowledge is cited among major challenges.