Specialties Bindery — A Cinderella Story

It's a strategy that has worked well, according to Lee. "We were at one industry event and someone said to me, 'You must be doing something right because we hear about your company everywhere we go,' " he says.

Specialties Bindery has also continued to attract new customers due to its guaranteed on-time delivery promise. "When you bring it to Specialties, you don't have to worry about it," affirms Slacum.