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Mark Smith
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Compared to books, interest in digital editions of printed magazines doesn’t seem to be as tied to the availability of special reader devices that mimic the printed format. Publishers have embraced the format chiefly for cost savings, but readers apparently like the user experience.
Texterity Inc., a provider of digital magazine solutions, released the results of a BPA-certified survey it completed of readership habits and demographic data for digital magazine readers. Feedback was received from some 7,000 respondents, including readers of consumer and business-to-business publications.
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Mark Smith
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