Spectrum Printing Aims High with New Speedmaster 74 from Heidelberg

“We felt that the long-term benefits of the purchase of a new Heidelberg far outweighed the cost of buying less than the most efficient, most productive press we could find,” a decision that would have placed the company at a serious competitive disadvantage, Berman explained. “In our experience, printers either have a Heidelberg and make a point to mention it, or they don’t have a Heidelberg and won’t talk about whatever press they run. That speaks volumes to us.” Besides, he added, “It would be foolish not to give our craftsmen the best tools they need to create a better, more consistent product for our customers.”