Sports Cards--Bicycle Spokes Beware!
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While those early trends have continued, McGonigle has noticed an increase in treatments such as sculptured embossing, spot matte and spot gloss UV coatings, custom and pattern holographic foils, and intricate diecutting. He notes that these applications have an effect on production schedules, but since runs tend to be short (less than 20,000 sheets) the goal is to achieve an operation per day. Consideration is given to material curing times, resulting in seven to 10 day production schedules, depending on how many operations a given job entails.
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