Sports Cards--Bicycle Spokes Beware!

"We need to be the first to market with any given product," he says. "Speed is critical in this industry, and you have to be able to capture the greatest moments in sports and turn that product around quickly. Strike when the poker's hot.

"New innovations will also keep Upper Deck at the forefront," he adds. "We revolutionized the hobby 10 years ago with better card stock and our patented hologram anti-counterfeit device. Now we're heading into the next millennium with our PowerDeck cards. We'll continue to blaze trails when it comes to product innovations."