Sports Cards--Bicycle Spokes Beware!

"Collectors were getting ripped off right and left, and paying thousands of dollars for fake cards of their favorite players," recalls Richard McWilliam, Upper Deck president and CEO. "We figured we could create a baseball card that looked as good as a lithograph and put a hologram on every card to keep them from being counterfeited. This was our charter and what would become the foundation of our company."