Sports Cards--Bicycle Spokes Beware!

Another innovation unveiled by Upper Deck is its "PowerDeck" interactive trading cards. These "cards" can actually be popped into computer CD-ROM drives and feature video footage and audio clips of the featured player.

The continuing advances make card printing a viable and potentially lucrative avenue for commercial printers. The Lehigh Press, Pennsauken, NJ, which is celebrating its 75th anniversary this year, has printed limited-edition cards for a number of companies since 1992. They manufacture the chase, or insert, card that is produced in smaller quantities and inserted into packs of cards at a predetermined ratio. These high-end cards have fueled the hobby over the past six or seven years.