ST IVES' U.S. DIVISION -- Adding to the Equation

St Ives may not be recession proof (and who is?), but its most recent diversification prevents it from overloading the basket with eggs. Jeanne Caruana, CFO, believes the company is well-equipped to weather the most recent economic storm.

"The economic impact of the September 11 terrorist attacks has, of course, affected us all," she says. "The tentative manufacturing segment in the United States, pre-September 11, presents an even greater challenge in a post-September 11 economic climate where our customers struggle to reposition themselves in their respective markets.