ST IVES' U.S. DIVISION -- Adding to the Equation

The company can further differentiate itself from the competition through the use of technology and by becoming a value provider to St Ives' customer base, Deboo adds.

Angstrom reaffirms that the company is concentrating on increasing its slice of the pie in markets it currently serves. To this end, St Ives recently updated its creative studios to full digital photography capabilities. An archiving solution is also being designed that will afford clients the ability to better manage images for production or repurposing.