ST IVES' U.S. DIVISION -- Adding to the Equation

Like every other head of a commercial printing business, Angstrom is facing the harsh reality of the current economy. Clients are often delaying or reducing their print schedules, and publishing page counts are down as advertising spending continues to dry up.

This leaves the St Ives U.S. Division president and CEO few options but to continue investing in customer service and capabilities. The best way it can adhere to the company's "Delight Our Customers" mantra, he says, is to remain as flexible as possible.