ST IVES' U.S. DIVISION -- Adding to the Equation

The newly formed company has 1,350 employees and is projecting sales of $224 million for the fiscal year ending July 31, 2001.

According to Gary Davis, senior vice president and general manager of St Ives Cleveland, the pairing represented a matchup with numerous benefits. "The acquisition was a strategic fit for several reasons," he remarks. "Avanti and Case/Hoyt were well-regarded entities in their fields. Avanti has a solid reputation within the cruise and retail markets, and Case/Hoyt in high-end financial publications, brochures and the like.