Stamford Symphony Adds QR Codes to its Repertoire

“Mobile communication is no longer the future, it is now,” said Soroca. “In this age of continuous communications, the symphony world must utilize mobile QR codes to interact with our audience. Our intention is to design offers and provide insights to enhance the Stamford Symphony experience and, ultimately, appeal to the younger audience in the community.” Soroca continued, “We jumped at the opportunity to work with Pitney Bowes, to tap into their area of expertise, and explore the most effective ways of using QR codes to draw new people in to the wonders of classical music.”