Standards — A Strategic Business Issue

Are you overlooking a strategic business issue? You may be, if you are not involved in the development of standards that may impact your business.

Because technical participation in standards development generally yields direct and measurable progress that can be tied to a company’s “bottom line” financials, such participation is easily justified. A study conducted in Europe in 1997- 2000 showed that industrywide standards not only have a positive effect on the economy as a whole, but also provide benefits for individual businesses that use them as strategic market instruments.