Standards — A Strategic Business Issue

In today’s market, a company cannot wait until a standard has been published to begin to build to it. By that time, those who actively participated in the work are well along the path of integration and implementation of the standard and are ready to take it to market.

Innovation is an important factor in maintaining competitiveness and economic growth, but is of limited value unless this innovation is effectively disseminated. Standards are one means of disseminating new ideas and technologies.