Star Bores -- Lessons From Hollywood

I rode down an elevator once with Red Buttons and he said hello to me, but you won't hear me telling everybody. For that matter, I toured the very house where George Washington wintered at Valley Forge, but you'll never get that out of me.

The greatest salespeople are intent listeners—whether they are calling on a major prospect or stopping to chat with the janitor. This kind of listening is never feigned. It's a part of the great salesperson's persona because a great salesperson is truly interested in the cleaning man as well as the big print buyer.