Star Print & Mail -- Ready, Willing and Able

Volume increased incrementally with the addition of its digital product offerings. However, six months into the Indigo’s operation, the Swansons realized that there was “a gap” in the production process: the mid-range runs between its high-volume Heidelbergs and short runs on the Indigo.

“We were losing market share in that gap area, and we needed to be able to economically print runs of 1,000 to 30,000,” explains Swanson Sr. “There was a Presstek direct imaging (DI) press being demonstrated in nearby King of Prussia [PA], so we went to see it. Once we saw it in action, we knew we needed it and had to take the step forward. We considered other DI technology, but Presstek had the newest, most modern DI press on the market.”