STATE OF THE INDUSTRY - Far from Dead

America's for profit and not-for-profit sectors have not abandoned printing as a means of reaching their customers or constituents. Print buyers we have queried are projecting growing print budgets at 10-15 percent annually. They see no other existing media as a substitute for their printing materials. It appears that rather than "killing" printing, the Internet companies have become commercial printing's newest customers. Internet advertisers are buying printing to drive visitors to their Websites.