Ready for Prime Time?: A Primer on Inkjet Presses

That's hard to say, because the answer depends on the application and how well some obstacles can be overcome. It also depends on how customers can adapt to the new business models that the presses enable. If direct marketers and publishers, for example, see high-speed inkjet presses as new ways to stretch their dollars and get a better ROI, then inkjet will begin taking share from offset systems. The jury will be out for a while on this, so let's look at the technologies involved and how they fit.