Steinhardt--A New Image

"There is a great deal of change happening in the industry—the two ends of the printing spectrum are beginning to converge in the middle," Steinhardt says. " 'Quick' printers are moving into the commercial market, and commercial printers are moving into the quick printing market."

Likewise, there is a great deal of overlap among trade associations. The NAPL and the PIA/GATF merger threaten to infringe upon PrintImage's territory. By delivering a greater variety of services, PrintImage hopes to prove itself as the quintessential association for the industry's small entrepreneurs.