This week, we're showcasing a stitched brochure from Matrix with a spiral-curly surprise inside—and a cool folding trick executed with skill by Specialties in Toronto makes it possible.
How was the Stitched Brochure with Surprise Spiral Diecut Element produced?
Folding Style: Stitched Booklet with Folded Signature and Dimensional Diecut
Print Finishing: Specialties, Toronto
Client: Matrix
Paper: ~80 lb. coated cover
Size: Brochure flat: 16x8˝; folds to 8x8˝ (pop-up signature has a third panel that measures 7.9375x 8˝ )
Finishing: Diecut/score, machine fold, saddle stitch, glue.
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.