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This intense pressure for profits gives today's CEOs precious little time to deliver big results. Executives no longer have time to analyze business plans thoroughly, launch them in steps and then make course corrections based on experience.
The pressure today is for CEOs to generate big numbers, quickly, or be replaced by somebody who promises faster results. This inevitably encourages short-term thinking and zig-zags in business direction, at the expense of building long-term strength.
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