Stivison--E-commerce Has Arrived

And the new business model does not just apply to the top-tier printers. The trend will rumble across our entire industry, regardless of a firm's size. Certainly there is no technology barrier to entry—everybody has a PC and a modem. There is a particularly attractive opportunity for second- and third-tier printers, where the openness and level playing field of the Internet bidding bazaar makes it easier for these firms to pick up the work, and where a particular combination of current capacity or location allows them to bid competitively against the mega-firms.