Stivison--E-commerce Has Arrived

The graphic arts industry, the commercial printer in particular, is going to have to jump into the fray with both feet. Ford and GM have established the principle that a major purchaser can demand that its suppliers pass along the best deals on raw materials. How long can it be before our clients demand to see the evidence (rather than our best "package bid") that we are passing along the absolute best prices on paper, ink, bindery work, warehousing, etc.?