Strategic Alliance Brings Print Services & Distribution Association Members New Services, Growth Potential

“Traditional print distributors and print brokers have long been members of PSDA. This alliance allows us to reach out to another business model that functions as print distributors, but may not be aware they are doing so,” commented Peter Colaianni, executive vice president for PSDA. “Freelance designers and marketers, in addition to ad and creative agencies, all buy print and/or print services for their clients. It is the same business model as the distributorship, but hasn’t been traditionally recognized as being one and the same.”