In the nearly eight-year history of Fold of the Week, only two folded business cards have ever made it to the show (episodes 211 and 286, if you're curious). And today makes three! Coming to us all the way from Jerusalem, this week's super-cool spotlight shines on a simple idea for a dimensional business card.
Designed by Joshua Goodman, a clever diecut invites you to open the left side of the card to reveal a curved pop-up panel. We think this idea is great both in miniature, and also enlarged as a brochure. You won't want to miss this week's inspired idea!
How was this Striking and Simple Pop-Up Business Card created?
Folding Style: V-Format Pop-Up
Design: Joshua Goodman/Graphic Designer, Jerusalem
Paper: 80-lb. Cover
Size: Flat: 5.5" x 2.75"; Folded: 3.5 x 2"
Finishing: Diecut and Score, Hand Fold
Budget Rating: Low – Moderate
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.