Be a Good Data Steward

Data Usage
When it comes to data usage, an important step every marketer should be taking is to honor consumer requests to stop receiving postal mail, e-mail, phone calls and faxes; suppression also should be granted to those who do not want their data shared with outside parties under any circumstances. In addition to being regulated by a mix of federal and state laws—such as the Can Spam Act, for one—the deployment of an in-house suppression file is a condition of membership in the Direct Marketing Association (DMA).