Be a Good Data Steward

Data Transfer
Obviously, all parties in the data supply chain need to exert considerable effort to stay in line with state and federal legislation when sharing information. But what about industry self-regulation?

Harte-Hanks’ Pearce finds the list industry a changed business today. In the past, list rentals or exchanges might have taken place via a verbal agreement between companies that had a high trust level. Now, more contracts are used—and they’re reviewed by firms’ privacy and/or legal departments before being signed by employees who are responsible for their companies’ data policies, she says.