Strut Your Solutions --Waldman

You've already negotiated the best price, but before you ink the deal on that brand new Indigo digital press, get them to throw in one of HP's new, compact, digital projectors. In fact, "what the heck," get them to throw in two—one for the road, use the other in-house.

I'm sure that after my good friend Emile Tabassi, sales manager for HP Indigo, reads this he is probably going to be dialing my number. I'm not sure if he is going to salute this as a great promotional idea or ask me why I'm trying to get him fired. After all, although he has been with Indigo for years, the HP situation is new. I'm also sure that you're trying to figure out if this is just a nice, premium incentive or if it really has something to do with printing.