Study: Print Products Most Threatened by Digital Media

In the future, based on projections from the last 10 years, while the number of printing plants is reduced, surviving facilities in the marketing and logistics function will see substantial growth in shipments, while surviving plants specializing in the information experience sales declines.

“The key conclusion...there can be a very positive future for print and printers,” Davis said. “Today’s printers that are aware of the emerging industry environment and crucial business strategies and tactics have a very bright future. Even if a pessimistic scenario were to unfold, on a per-plant basis, the surviving firms would still experience sales growth in two of the three major functional categories.”