Study Finds Record Number of ‘Action Codes’ Printed in the Top 100 U.S. Magazines

Video Dominates Action Code Use
Video was the most common action code use with 40 percent of codes leading to some type of video experience such as a product demo, behind the scenes look or entertaining clip. This represents a slight increase over Q1 when 35 percent led to a video.

Sweepstakes (for list building and opt ins) and social media sharing via Facebook, Twitter and email, were also popular with about 20 percent of action code experiences leading to these types of engagements. These numbers have stayed steady from Q1.