Success at Ipex 2010 For Xmpie; Customers and Products Receive Industry Awards

• Lateral Group, located in London, was selected as a winner in the Digital and Offset category, as well as Best Overall Solution, for its obesity awareness campaign that generated 200 percent more registrations than expected. Based on a diet and exercise questionnaire, the company created a personalized action plan, activity calendar with stickers and a customized handbook. Direct mail pieces, which included more than four million variable-data points, were printed on a Xerox iGen3 110 Digital Production Press using XMPie software.