Success at Ipex 2010 For Xmpie; Customers and Products Receive Industry Awards

• Progressive Communications was selected as a Direct Marketing winner, as well as a Best Overall Solution winner, for its variable data self-promotional campaign which was printed on a Xerox iGen4 Digital Press with a Xerox FreeFlow Print Server. This highly customized 1:1 direct marketing campaign consisted of a mailer, initial e-mail, personalized URL, confirmation e-mail and fulfilment calendar. Progressive Communications, which is based in Florida has enjoyed a nearly 17 percent response rate and 11.5 percent registration rate, yielding a 68.49 percent conversion rate.