Success at Ipex 2010 For Xmpie; Customers and Products Receive Industry Awards

• Keiger Direct, of Winston-Salem, N.C., was selected as a Direct Marketing winner for their cross-media campaign to encourage golfers to enroll in the Pinehurst Golf Academy School. With the help of XMPie, Keiger Direct took 672 possible variations generated by a self-assessment survey and programmed them as variable fields on a printed brochure. The brochure, which was printed on a Xerox iGen4 Digital Press drove an 11.3 percent response rate and 50 more attendees in Pinhurst’s spring golf school.

“We are incredibly honored to be recognized by the European Digital Press Association, and very proud to see our customers recognized for creating some of the best work in the industry,” said Karin Stroh, vice president of marketing, XMPie. “To see the accomplishments of our customers, enabled by their innovation and the use of our software inspires us to continue developing the most cutting-edge solutions on the market, helping them achieve even greater success.”

To learn more about XMPie’s entire line of solutions for variable data, cross-media and Web-to-print, please visit www.xmpie.com.

About XMPie
XMPie, a business-unit of Xerox Corporation (NYSE: XRX), is the leading provider of software for cross-media, variable data one-to-one marketing. Its solutions help businesses create and manage highly-effective cross-media campaigns, leveraging their market and customer information to achieve dramatic returns on their marketing investments. XMPie software solutions are available in two award-winning compatible product lines: uDirect® for desktop, print-only solutions, and PersonalEffect® for server-based cross-media publishing, campaign management and more. Add-on modules for specific solutions are available, including the award-winning uImage® for image and graphics personalization; uStore®, a Web-to-print platform; uChart™ for dynamic charts and graphs; uEdit™ for Web-based document editing; and uProduce™ Marketing Console for analysis and management of one-to-one campaigns. XMPie is headquartered in New York with an R&D center in Israel and sales, support and professional services operations in the U.S., Europe and Asia Pacific. For more information, visit www.xmpie.com.