Successful Wrapped Stepped Double Parallel Mail Package: 60-Second Fold of the Week
This week, we're highlighting a format that is outstanding for mail – whether in self-mailing format, or in an envelope.
Strategized and designed by the team at Polaris Direct and printed by Purital Capital, this Wrapped Stepped Double Parallel brochure serves as the highlight of a successful targeted mail package for Antrim Streamside. Don't miss it!
How was the Successful Wrapped Stepped Double Parallel Mail Package produced?
Folding Style: Wrapped Stepped Double Parallel
Design and Strategy: Polaris Direct
Print Production: Puritan Capital
Client: Antrim Streamside
Size: Flat: 27.375x9.5˝/Folded 6x9.5˝
Paper: 100-lb. McCoy Matte Coated Cover
Finishing: Machine score, machine fold
Budget Rating: Low – Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
