Summer Is the Time for Generating Hot Sales -- DeWese

In case you haven't been outside lately, it's August; the temperature is 97° and the humidity is 97 percent. These are the Dog Days of summer.

These days are about lethargy, lemonade and lots of air conditioning. Lots of your brother and sister print salespeople just stop working in August. Why not? The boss is at the shore. Some salespeople rationalize that the print buyers seem to have crawled underground. These salespeople say, "Why should I work?" Most of the buyers are backpacking in the mountains or scuba diving in the cool waters of the Caribbean.