Suncraft Technologies Unveils New Variable Data Capabilities, Including Inkjet Imaging Technology

NAPERVILLE, IL—October 27, 2014—Suncraft Technologies, a premier in-line direct mail provider for leading retailers and direct marketers, today announced the installation of a new mini-web in-line to its six-color Heidelberg Printstream 100 press, along with the introduction of a 600 dpi inkjet technology. The new equipment gives clients greater flexibility and personalization options with variable data printing for short-run and high volume direct mail applications.

“This extensive upgrade allows us to be more responsive to clients’ needs for bold statements and highly customized, attractive communications,” said Jerad DeSanto, Suncraft principal and vice president of sales and operations. “We invested in two new technologies to deliver more intricate, engaging marketing messages that will be irresistible to consumers.”

Suncraft Technologies’ latest addition to its print production capabilities is a mini-web in-line. For clients who require smaller quantity direct mail, this new equipment is efficient for programs of any size, while remaining cost-effective for creative campaigns.

Ideal for auto dealers and manufacturers, high-end retailers, consumer goods companies and spectacular holiday promotions, key features of the new mini-web in-line include:

• Four double-stacked plow stations to produce more folds and complex formats
• 16-head duplex capable imaging tower for more segmentation and personalization capabilities—up to five and a half feet of personalization
• One-in/four-out ribbon deck with the ability to nest inserts, cards, etc.

Another significant investment is the Kodak Prosper S10 Series 600 dpi resolution inkjet imaging equipment. The technology creates vivid color for maps and other graphic images to help clients connect with consumers.

In addition, the imaging equipment produces fine-print legal copy and is ideal for insurance and financial services, as well as limited-time offers and rules for promotional messages.

Clients will benefit from economical press speeds, durable, scratch and fade-resistant water-based inks and increased originality of their direct marketing communications.

About Suncraft Technologies
Suncraft Technologies is a premier in-line direct mail provider to the world’s leading retailers and direct marketers. Recognized by USPS for its virtually error-free and secure data handling and management, Suncraft combines robust printing capabilities with data-driven marketing expertise. Versatile printing options include in-line web, offset and digital production and variable data printing (VDP). Suncraft also handles creative format design, graphic design, fulfillment, kitting and mailing services. Through a strategic partnership, Suncraft delivers intelligent inserting and online solutions that allow direct marketers to connect with customers through Web-to-print and 24/7 accessible digital storefronts and inventory management.

Source: Suncraft Technologies.