SUPERIOR PRINTING -- A Waterless Wonder

"There were some concerns finding a viable computer-to-plate waterless plate," Frey recalls. "We struggled with that internally as a company because we wanted to be computer-to-plate."

Superior was forced to output film to make its waterless plates and the switching from computer-to-plate back to conventional created problems with the workflow. The company also had difficulties lining up suppliers and fine-tuning the new technology. That's around the time Hill came on the scene.